Viacom, in response to failed negotiations with YouTube, ordered the removal of 100,000 video clips from the website. Viacom is the owner of MTV, VH1, Nickelodeon, Comedy Central, Paramount Pictures and lots of other things. All of which could only benefit from the free advertising that YouTube provides.
In a time where an attempt at viral marketing resulted in un-intentional bomb scare in Boston, you would think companies would be trying to make better use of the safe and free advertising sites such as YouTube provides especially to bloggers, commentators and other means used to disseminate the interesting bits of info that occur still on television and movies. In others words, the ultimate in viral marketing, and even better its free.
Now Viacom just gets to spend millions of dollars to do the exact same thing only because its a pain to get and use clicks on their websites, most will simply pass on talking about whatever content their properties produce. As a negotiation tactic, Viacom did nothing to hurt YouTube and did everything to shoot itself in the foot. As decisions go, this is one of the stupidest committed in a while.
No comments:
Post a Comment