"An era can be said to end when its basic illusions are exhausted." - Arthur Miller

Saturday, December 01, 2007

GameSpot Editor Confirms Firing Reasons

The gaming sphere has blown up in the last 24 hours because of the firing of Jeff Gerstmann for a bad review of an Edios title that cost the website thousands in ad revenue. Gamespot, CNET, and Edios have all refused to comment on the story accept to say they did nothing wrong but when pressed for details will switch to "no comment". The end result is readers have no choice but to assume that the line between site business and site editorially simply doesn't exist and that favorable news and reviews are available to anyone who wants to buy them.

Valleywag is now reporting that an unconfirmed Gamespot editor has pretty much confirmed the above assumptions in a post on their forums. The text is reproduced below.

We're very clear in our review policies that all reviews are vetted by the entire team before they go live - everything that goes up is the product of an entire team's output. Our freelancers are especially guilty of making snide comments, but those are always yanked before the review goes live, because everyone in the office reads these reviews and makes sure they're up to our standards before they get put up.

If there was a problem with his reviews, then it would've been a problem with the entire team. Firing him without telling anyone implies that anyone else on this team can be fired at the drop of a hat as well, because none of us are writing any differently or meaner or less professionally than we were two years ago before the management changed. I'm sure management wants to spin this as the G-Man being unprofessional to take away from the egg on their face that results after a ten-year employee gets locked out of his office and told to leave the premises and then no one communicates anything to us about it until the next day.

This management team has shown what they're willing to do. Jeff had ten years in and was fucking locked out of his office and told to leave the building.

What you might not be aware of is that GS is well known for appealing mostly to hardcore gamers. The mucky-mucks have been doing a lot of "brand research" over the last year or so and indicating that they want to reach out to more casual gamers. Our last executive editor, Greg Kasavin, left to go to EA, and he was replaced by a suit, Josh Larson, who had no editorial experience and was only involved on the business side of things. Over the last year there has been an increasing amount of pressure to allow the advertising teams to have more of a say in the editorial process; we've started having to give our sales team heads-ups when a game is getting a low score, for instance, so that they can let the advertisers know that before a review goes up. Other publishers have started giving us notes involving when our reviews can go up; if a game's getting a 9 or above, it can go up early; if not, it'll have to wait until after the game is on the shelves.

I was in the meeting where Josh Larson was trying to explain this firing and the guy had absolutely no response to any of the criticisms we were sending his way. He kept dodging the question, saying that there were "multiple instances of tone" in the reviews that he hadn't been happy about, but that wasn't Jeff's problem since we all vet every review. He also implied that "AAA" titles deserved more attention when they were being reviewed, which sounded to all of us that he was implying that they should get higher scores, especially since those titles are usually more highly advertised on our site.

I know that it's all about the money, and hey, I like money. I like advertising because it pays my salary. Unfortunately after Kasavin left the church-and-state separation between the sales teams and the editorial team has cracked, and with Jeff's firing I think it's clear that the management now has no interest at all in integrity and are instead looking for an editorial team that will be nicer to the advertisors.

When companies make games as downright contemptible as Kane and Lynch, they deserve to be called on it. I guess you'll have to go to Onion or a smaller site for objective reviews now, because everyone at GS now thinks that if they give a low score to a high-profile game, they'll be shitcanned. Everyone's fucking scared and we're all hoping to get Josh Larson removed from his position because no one trusts him anymore. If that doesn't happen then look for every game to be Game of the Year material at GameSpot.
Now this post could turn out to be false but it has an authentic feel to it. Its sounds like the actions a suit would make, where numbers are the driving force and not much else. Its also clear that CNET needs to provide a comprehensive response to this event and a course of action that can restore trust back in their websites. Obviousily the first step is fire Josh Larson for gross incompetence for even creating this pretty predicable PR disaster and the second is create rules that establish a seperation of editoral from sales. Anything less is an improper response to this controversy.

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