iTunes is trying to push its business to the next frontier of entertainment - the movies. Apple CEO Steve Jobs is trying to follow the previous model of a flat rate for all movies at $9.99 a download. The studios, as expected, say no.
They want control of the pricing and want to employ a sliding scale to get the most bang for their buck. Their preference is a $9.99 to $19.99 range for the movies. It seems that when they no longer have to deal with distribution (iTunes does that), extra (what extras on a download), portability and other features one sacrifices to download from online, the studios want to pass those savings straight to their own pockets. I think I will pass.
No comments:
Post a Comment