NBC / iTunes Deal Failure Revealed

NBC accidently revealed why the deal with iTunes fell apart. To the surprise of no one the reason was money. The grand "experiment" of pricing that NBC was prevented from engaging in by Apple was to increase the prices of their shows from $1.99 to $2.99 each. Yep the grand experiment was really "we want more money." Apple told them no so NBC grabbed their toys and started a new sandbox called Hulu.com. Which isn't working and after an initial cheap price will probably go up to the preferred profit price. So there you go, more proof that when business start using words like "experiment" usually its just another way of saying "how can we screw our customers?".