According to some new study of dubious results, if Apple or Microsoft would overcome BIOS differences and allow duel boot on a Mac, Apple could see at least a 22% growth. Personally I think you don't need studies for such a no brainer. Due to the iPod, iTunes, and just the good word of mouth that Apple has, I think alot more then 22% would switch.
Apple is making the assumptions that the curious are willing to drop at least $700 for the cheapest Apple comp, the Mac mini, just to try Apple. Well, they are wrong. Few people are will drop that kind of money for a product they know nothing about and not sure they can use or learn. However, if suddenly they can have Windows installed on it too, its not a gamble. If the like the Apple OS, cool beans the buyer and Apple wins. If they don't like the Apple OS and prefer to go back to Windows...the user wins and so does Apple as they had a convert they didn't have before. The reason is simple, that person will go "I didn't like the Apple OS but man that comp is sweet. Runs fast and looks good."
No matter what, the word of mouth would be good. Most companies would pay good money to have that kind of "problem" but Apple in their misplaced pride refuses to take advantage of what their excellent hardware design could be used to drive sales. It can only be a good thing if along the way millions more tried the Apple OS. The more that try it the more that may convert. Few people however are going to gamble hundred of dollars on a maybe which is what Apple is currently expecting and has been for years now.
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