For those basketball fantics out there, Apple and CBS will start providing college games on iTunes for $1.99. Seems cheap but once take out all the commercials and other misc timeout and breaks, the games would be just the regulation hour long so makes it a good deal all around if able to stay away from spoilers. Personally this does nothing for me because not much in sports but I can see the benefits of it. Hopefully this will spread to other sports.
iTunes also seems to be lurching towards providing movie content. Assuming you can call it providing since its actually a link that then takes you some Disney controlled site that attempts to rip you off severily for a direct to video movie for $9.99 called High School Musical. If this is the proposed method and price of providing movies, hopefully this method will die a quick and vicious death.
As for the price, whatever Apple and/or Disney exec thought of that needs a solid boot in the rear. The only reason someone should even consider paying $9.99 for a so-so quality download of a movie is if its released on iTunes the same day its released in theatres. That way those that refuse to pay to see the movie at a theatre can still see it in crappy download quality on their computer that may then encourage them to buy the DVD later. Realistically though, even for that the price should be $4.99 at the most.
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