"An era can be said to end when its basic illusions are exhausted." - Arthur Miller

Tuesday, September 05, 2006

iTunes to Sell Movies

Apple has finally announced its predicted plans from nearly a year ago to start selling feature length movies online. Sadly it looks like the move is going to start with a wimper instead of a bang. Where iTunes launched in a can't beat price and practically every available song in the known universe, the movies that will be available are limited to those owned by Disney Corp. This includes Pixar, Touchstone, Miramax, and Lion's Gate and then only a limited selection of their full catalog. I guess its more of a beta, will this work, launch.

Sadly, the price range of $10 to $15 is actually more expensive then the cost of most of the available movies at retail. Catch them on sale, which practically can do every other week at Best Buy or Circuit City, you are really paying a surcharge of $2-$3 to download the music. In turn you are sacrificing size, quality, special features and bevy of other convenience that having the physical DVD copy provides. Personally, I am going to have to pass on this until they make the prices more competitive.

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